• Forgotten password?

New On The Blog - "To Niche Or Not To Niche" - That's The Question For The BBC

3rd March 2010

Just added at www.sheriegriffiths.com. This article by Sherie Griffiths, looks at the importance of niche marketing, in light of the proposal in a review commissioned by the BBC Trust, to close down 6 Music, the radio station set up to serve an audience in search of things they rarely hear in the BBC mainstream and never hear on commercial radio.