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The two questions we're most often asked are:

'Why should we use audio in our business?' and

'Where do we start?' We aim to answer both on this page.

Why Use Audio In Your business?
The average person absorbs over 5 times more information through the spoken than the written word and will remember up to 4 times as much of that information.Soundis also:

• Personal – good audio engages the listener in a one-to-one conversation and lays the foundation for a long-term relationship;
• Flexible – it's often possible to listen when you can't read – in the car, for example;
• Time-saving – pictures hold us captive, but sound sets us free to do other things while we're listening; and
• Accessible – sound reaches many people who can't read print because of visual or other disabilities.

Just as we need to make it as easy as possible for customers to buy from us, when using audio as a business tool, we need to make the listening experience as easy, and compelling, as possible. This is as much about the quality of the production as it is about the content. The most engaging interview, with the most fascinating person on the planet, will be lost on the listener if the sound quality is poor orthe editing clumsey.

Where To Start:
Whether you know exactly what you want to produce, or you're not quite sure you understand what a 'podcast' is, we can help. Our PodSavvy Services are designed to help you harness the power of sound for the benefit of your organisation. Whether technology is your best buddy or you're an 'error' where computers are concerned, you can tap into the unique mix of media experience (from broadcasting to podcasting) and commercial expertise within our team to:

• Discover 'What's in it' for you with a FREE, 30-minute telephone review;
• Learn about making your own professional audio in a 'Sound Foundation Session' – a 2-hour, face-to-face meeting, followed by an email report - £150.00 +VAT; and
• Get help with any aspect of planning and production, from ideas to delivery – individually costed.

For the most up-to-date information about any of our services, including special offers, please visit our blog or contact us.